[grc] National Radio Day Call Notes

[Sabrina Roach]

Hi All,
Some of you who participate on other community radio lists may have heard that there is a growing coordinated effort to celebrate National Radio Day on August 20th.
About 20 people from all around community radio participated in a planning call on Monday. Please email me if you want to be part of this: sabrina at brownpapertickets.com.
Notes: National Radio Day Planning CallMonday, July 20th 

Purpose of us all celebrating National Radio Day1) Increasing visibility: creating a reason to contact journalist for earned media about noncommercial radio.
2) Community engagement: creating an outward facing opportunity to celebrate radio with listeners and each other. Build a common project to bring together full power and LPFM stations. 
Candice Mendez suggested including messaging about emergency response.Clay Leander suggested "new era of community media" framing.
NEXT STEPS:Please email Sabrina Roach if you're participating and haven't yet: sabrina at brownpapertickets.comMeet-up at NFCB summit in Olympia: 8 PM at the concert venue on Thursday night (7/23). Let Sabrina know if you can come and bring a friend.Email me if you want the contact info of participants. Sabrina will email all team members about specific next steps.Hashtag (start tweeting about it now): #RadioDay15 

Point people for various organizations within community radio and next steps:Sally Kane: NFCB. Will work with Sabrina to schedule one email a week to NFCB list posted each Monday. Goal is not to have confusing info pinging around the NFCB list. She'll reach out to Current.org.Candice Mendez: Native Public Media outreach.Marie MacDonald: PEG LPFM list. She'll contact Jeff Shaw and Lauree Macardle (Arlington, VA PEG LPFM). Will reach out to Massachusetts college radio and LPFM.Clay Leander: Radio4PeoplePaul Riismandel: Radio Survivor Bulletin. Blurb of what's going on. Post to their website. Mention on their podcast. He'll talk with Jennifer Waits about college radio participation.Maria Arambula (launching an LPFM in Georgia): reach out to Savannah Soundings.Sabrina Roach: LPFM Solidarity FB page. Prometheus. Seattle area college and nonprofit LPFM.
What Sabrina Roach will do:CoordinationCreate and host landing pageToolkit with local event, media visuals, fundraising, and sponsorship ideasGraphic (both general and customizable)Pitch and press release templatesBrown Paper Tickets pays for a subscription to a couple PR databases. If you give us two weeks lead time, we can curate media lists for free that are specific to your area that you can use if you choose to pitch local media. 

Common ProjectsHashtag: #RadioDay15 Because none of the ideas presented (outlined below) are mutually exclusive, people have stepped up to lead each one. Contact them if you want to participate. The website will list them and stations that are participating on an interactive map or list with links to stations.
Work GroupsSabrina will coordinate all of them, but the following folks will share decision making and move work forward.
Website team: makes decisions on website components, copy, and design.Morgan Jaffee, KAOS 
Graphics team: makes decisions on graphics components, design, and use.Paul Riismandel, Radio Survivor
Lauree McArdle, Arlington, VA LPFM
Production team: advises stations on technical aspects of the projects.Erin Yanke and Ani Haines, KBOO

Communications team: press outreachAni HainesBecky Meiers
Lauree McArdleBarb Morgen, Brown Paper Tickets
Outreach team: recruit more stations to participate.Volunteers needed. Some folks will do outreach outlined in "next steps"
ProcessGoogle shared document for draft review of things like press releases and online content. Feedback expectations: 48 hrs on first drafts and following drafts I'll ask for feedback within 24 hours.
Does anyone have a strong stopping concern about including NPR, AIR, PRX?Consensus: No, let's go for it. As public media is re-thinking their ecosystem, it's in our mutual interest to collaborate.
ProjectsQuick glance. Feel free to do one or all!
Common National Projects1) Sonic ID Contest 2) Live Radio Relay3) Promos
Local events with visuals:1) Microphone Art Installation2) Cake
The details:
1) Sonic ID ContestSuggested by Betsy O'Donovan (AIR). Sabrina Roach will run point. Reach out if you want to do this: sabrina at brownpapertickets.com
What's a Sonic ID? http://transom.org/2015/sonic-ids-a-practical-manual-for-using-interstitial-broadcast-time/Solicit 30-60 second pieces from your community. Offer a little prize you already have on hand, like tickets or a mug. Your listeners can vote on them. Play all the pieces that are a good fit for your station, post them to social media, and do a Sonic ID map of your town.Exchanging them with other stations could add to a sense of unity across community radio.Pile on the opportunities: solicit pieces from youth media organizations and indie producers. You could even host a workshop or two on making these at your local public library in partnership with a couple nonprofits whose networks you'd like to reach. Approach underwriters with a related sponsorship package.
2) Live Radio RelayMarie MacDonald (WVAO) will run point. Reach out to her if you want to participate: marie.macdonald at gmail.comStart out with Station A on the West Coast. Station A calls Station B and they chat live on the air for 15 minutes talking about what's going on in their communities. Then Station B calls Station C and repeats the live broadcast 15 minute call. Station C calls Station D, and on it goes hop scotching around the country depending on how many stations sign up to do this. Call for sign-ups.
3) PromosErin Yanke and Ani Haines (KBOO) will run point. Reach out if you want to do this: Ani: volunteer at kboo.orgErin: program at kboo.orgAll participating stations make 1 minute or LESS promo spots that say something like a standard hello, mission statement or short description, and ending with Thank you.All stations could submit them and all could play them. 
Local day of events with a visual for TV or photos
1) Microphone Art InstallationBarb Morgen, Brown Paper TicketsCreate a paper mâché microphone and unveil it in front of your local public library or a place where people in your area at your local press conference for National Radio Day. Record vox pop at the event and let people know when they can hear their voices on your air.
2) CakeBarb Mogen, BPTMake a large sheet cake that says "Happy National Radio Day" and hand out free pieces of cake in a public place in your city or town. Another vox pop opportunity.