[grc] Fwd: [NCRA-Members] Fwd: Canadians continue to shift towards digital platforms

Tue Oct 25 11:25:06 PDT 2016

---------- Forwarded message ----------
From: Ken Zakreski <ken.zakreski at gmail.com>
Date: Tue, Oct 25, 2016 at 11:11 AM
Subject: [NCRA-Members] Fwd: Canadians continue to shift towards digital
platforms
To: NCRA Members <ncra-members at ncra.ca>

Do you know where your listener is today?

Ken Zakreski
ken.zakreski at gmail.com

Begin forwarded message:

*From: *DoNotRespond at crtc.gc.ca
*Subject: **Canadians continue to shift towards digital platforms*
*Date: *October 25, 2016 at 10:00:00 AM CDT
*To: *Ken Zakreski <stnmgr at ckgi.ca>

CRTC releases report on the broadcasting sector in Canada

October 25, 2016 – Ottawa-Gatineau – Canadian Radio-television and
Telecommunications Commission (CRTC)

The Canadian Radio-television and Telecommunications Commission (CRTC)
today released a report that shows how the viewing and listening habits of
Canadians are transforming the broadcasting industry. The report is the
first part of the CRTC’s *2016 Communications Monitoring Report*
<http://listmanager.crtc.gc.ca/t/10793/3463/987/4/>.

Canadians are consuming more audio and video content on digital media and
over devices connected to the Internet. Twenty percent of Canadians report
listening to online music streaming services, and 57% of Anglophones and
49% of Francophones report watching online TV.

In general, Canadians are still listening to traditional radio, however, a
closer look at the data shows that younger Canadians have different
listening habits than other age groups. In fact, those between 12 and 24
years old listen to half the amount of traditional radio than other
Canadians do.

The same phenomenon is occurring in the television sector. Even if,
overall, Canadians are still watching television the traditional way, those
in the 12-17 and 18-34 year-old age groups are watching less traditional
television than in previous years. Conversely, Canadians 65 years and older
watch more than twice the amount of traditional TV than younger ones do.
Quick Facts The *Communications Monitoring Report*

   - The *2016 Communications Monitoring Report*
   <http://listmanager.crtc.gc.ca/t/10793/3463/987/5/>provides a detailed
   overview of the Canadian communication industry, as well as industry data
   and information, including emerging trends and issues.
   - This year, the CRTC is releasing the report in two parts. The first
   release represents data for the broadcasting sector. On October 26, 2016
   the full report will be released.

Broadcasting sector

   - Broadcasting revenues, which include radio, TV and television service
   providers’ revenues, decreased slightly by 1.6% to $17.9 billion.
   - Revenues from the radio sector decreased by 1.2% to $1.9 billion.
   - Revenues from the television sector decreased by 3.4% to $7.1 billion.
   - Revenues for television service providers remained stable at $8.9
   billion.

Radio sector

   - Canadians are listening to an average of 16.2 hours of radio per week,
   which represents a slight decrease of 1.8% from 2014.
   - 12 to 24 year olds only listen to an average of 8.2 hours of
   traditional radio per week (half of the time other Canadians spend
   listening).

Television sector

   - Canadians watched an average of 27.2 hours of television per week by
   traditional means in 2015 (over-the-air, via cable, satellite and Internet
   Protocol television (IPTV). This represents a minor decrease of 0.7% from
   2014.
   - The age groups that have seen the most significant decreases in
   traditional TV viewing are 12-17 year olds (decrease of 5.5%) and 18-34
   year olds (decrease of 4.4%).
   - 12 to 34 year olds watch the least TV (19 hours per week), while those
   who are 65+ years old watch the most TV (42 hours per week).
   - Cable, IPTV and satellite TV services had 11.2 million subscribers in
   2015, a 1.4% decline from 2014.
   - Canadians who subscribed to a TV service mostly subscribe to cable
   (60% in 2015). However, subscriptions to cable TV are declining (from 69%
   in 2011).
   - IPTV service, conversely, is rapidly growing, obtaining 19.2% of total
   subscribers in 2015, compared to 5.8% in 2011, representing a 34.9% growth.
   Moreover, IPTV providers reported, for the first time, over 2 million
   subscribers in 2015.
   - Collectively, TV broadcasters invested nearly $3 billion in the
   production of Canadian programming in 2015.

Digital platforms

   - 23% of Canadians stream AM/FM radio online, an increase of 1% over
   2014.
   - 55% stream music videos on YouTube, an increase of 3% over 2014.
   - 20% of Canadians listen to music on online streaming services, an
   increase of 2% over 2014.
   - Between 2014 and 2015 the percentage of Anglophones who watched online
   TV increased by 6% reaching 57% while Francophones increased by 7% reaching
   49%.
   - Canadians watching TV exclusively online remained stable at 8% in
   2015. This number has doubled since 2012.

Quote

“This year’s report clearly shows that viewing and listening habits are
continuing to shift. Younger Canadians are the ones who consume the least
amount of audio-visual content using traditional ways. Online platforms are
increasingly attractive and accessible to Canadians. The broadcasting
industry must ensure that it meets the changing needs of Canadians, who
increasingly want to watch and listen to content on the platform of their
choice.”

- Jean-Pierre Blais, CRTC Chairman and CEO
Related Products

   - *2016 Communications Monitoring Report*
   <http://listmanager.crtc.gc.ca/t/10793/3463/987/6/>

- 30 -
Contacts

Media relations
819-997-9403

General inquiries
819-997-0313
Toll-free no.: 1-877-249-CRTC (2782)
TTY: 819-994-0423
Ask a question or make a complaint
<http://listmanager.crtc.gc.ca/t/10793/3463/3/9/>

Stay connected
Follow us on Twitter: @CRTCeng
<http://listmanager.crtc.gc.ca/t/10793/3463/1/10/>
Like us on Facebook: www.facebook.com/crtceng
<http://listmanager.crtc.gc.ca/t/10793/3463/2/11/>

*These documents are available in alternative format upon request.*

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