[grc] Radio advertising vs underwriting

[Michael Moon Bear]

Hi Frieda, 

    Yes, the FCC still prohibits calls to action in underwriting
announcements for non commercial broadcasters.  The policies below are
exerted from the Commission Policy on the Noncommercial Nature of
Educational Broadcasting.  You can find more information on the FCC site
here [2]: 

https://www.fcc.gov/media/radio/nature-of-educational-broadcasting 

=== 

Several examples of announcements that would clearly violate the rule
may be helpful: 

	* A.  Announcements containing price information are not permissible. 
This would include any announcement of interest rate information or
other indication of savings or value associated with the product.  An
example of such an announcement is: 

 	* -- "7.7% interest rate available now."

	* B.  ANNOUNCEMENTS CONTAINING A CALL TO ACTION ARE NOT PERMISSIBLE. 
Examples of such announcements are: 

 	* -- "Stop by our showroom to see a model";
 	* -- "Try product X next time you buy oil."

	* C.  Announcements containing an inducement to buy, sell, rent, or
lease are not permissible.  Examples of such announcements are: 

 	* -- "Six months' free service";
 	* -- "A bonus available this week";
 	* -- "Special gift for the first 50 visitors."

--- 

    Keep The Beat Alive!

        - Michael
    KYRS Underwriting Coordinator
    509.624.7573 cell
    509.209.2429 office

You can have announcements on Spokane's favorite community radio station
and raise awareness about your business.  Announcements on KYRS are easy
to set up.  Just call 509.624.7573 to get started.

KYRS Thin Air Community Radio
Medical Lake-Spokane  88.1 & 92.3FM
KYRS.org

Void where prohibited. No representation or warranty, express or
implied, with respect to the completeness, accuracy, fitness for a
particular purpose, or utility of these materials or any information or
opinion contained herein. Actual mileage may vary. Prices slightly
higher west of the Mississippi. All models over 18 years of age. No
animals were harmed during the production of this product. Any
resemblance to actual people, living or dead, or events, past, present
or future, is purely coincidental. This product not to be construed as
an endorsement of any product or company, nor as the adoption or
promulgation of any guidelines, standards or recommendations. Some names
have been changed to protect the innocent. This product is meant for
educational purposes only. Some assembly required. Batteries not
included. Package sold by weight, not volume. Contents may settle during
shipment. No user-serviceable parts inside. Use only as directed. 

On 2018-02-18 19:43, Frieda Werden via grc wrote:

> Does the FCC still forbid "calls to action" in public broadcast
> underwriting?  I noticed some slippage in this when listening to KUT even
> 15 years ago.
> http://blog.leightonbroadcasting.com/blog/good-vs.-bad-advertising
> 
> Frieda Werden, Series Producer
> WINGS: Women's International News Gathering Service www.wings.org [1]
> <http://www.wings.org>
> https://www.facebook.com/wingsradio
> https://www.paypal.me/wingsradio
> _______________________________________________
> grc mailing list
> grc at maillist.peak.org
> http://maillist.peak.org/mailman/listinfo/grc
 

Links:
------
[1] http://www.wings.org
[2] https://www.fcc.gov/media/radio/nature-of-educational-broadcasting