[grc] Good news about radio

Frieda Werden wings at wings.org
Thu Jul 5 04:09:02 PDT 2018


Excerpt: radio is experiencing a “reawakening” in America. They found that
AM and FM radio reaches more people each week than any other medium with
roughly 228.5m consumers, compared with 216.5m for television and 203.8m
accessing apps or the web on a smartphone. According to Nielsen, broadcast
radio’s weekly reach is larger than that of streamed audio (68.5m) and
podcasts (21.9m). (Larry Miller, one of the authors of the NYU report, said
that Nielsen has under-sampled young listeners.)
[However, the stats don't seem to include those who listen to terrestrial
radio through the stations' streams online.]
https://www.economist.com/prospero/2018/06/27/how-is-college-radio-faring-in-the-streaming-era

Frieda Werden, Series Producer
WINGS: Women's International News Gathering Service www.wings.org


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