[grc] Need help with listener outreach & sample budget

[Lauree McArdle]

Hello,

I'm working very limited hours at my former college station and am doing my
best to help set up some systems. Right now, we have no engagement with our
listeners other than being on the air. I signed up for a free account for
MailChimp since there's nothing else in place. At the very least, it will
determine if we have listeners who want to hear from us and provide us
feedback, etc. I'm not sure what we'll be able to do if we outgrow the free
account quickly, since I don't have any budget. But I want to do this to
develop our listenership because we will need to fundraise very soon and no
fundraising has been done for many many years.

I've been revisiting resources on the Prometheus site, even though we're
not LPFM, many of those resources can be used for us NCE stations. I wanted
to reach out to you

Here are my questions:
-What have you all used for your listener outreach?
-Have you done a survey of your listeners and if so, would  you be willing
to share it with me?
-Does anyone have a basic station budget they'd be willing to share as
well? I have some of my resources from my previous station, but that was a
unique situation. We're in a department of the university, but I want to
map out some suggestions to reinvent the station a little bit.

Thanks for any advice & additional resources you might be able to offer!

Lauree


-- 
Lauree McArdle
WLFR community manager
wlfr.fm
p. 609-652-4781