[grc] How Do We Come Up with Underwriting Rates?

[Musa Zwana]

Greetings. I am in Albany, NY and we are trying to figure out appropriate
rates for underwriting. Was wondering if anyone on the list would mind
sharing (with all of us) what your rates and demographics are in an effort
to see what and how to out our rates together.

I am also including what we have started with for a rate sheet and our 1st
Media Kit:

*RATES FOR WCAA-LPFM PROGRAMMING*

*Rates may vary for Non-WCAA-LPFM Programming*



1.      *SPONSORS *
Are individuals, organization or other entities who donate for a specific
event or short time period (1-3 times annually).

·         $60 for a 1x Promotion

·         $40 per Promotion for 2-9 Promotions

·         $35 per Promotion for 10 or More Promotions

·         $25 Production Charge for Pre-Recorded Promotions



2.      *UNDERWRITERS*
Are individuals, organization or other entities who donate on an ongoing
basis
(4 times or more a year).

·         $50 for a 1x Promotion (minimum 4 annually)

·         $30 per Promotion for 2-9 Promotions (minimum 8 annually)

·         $20 per Promotion for 10 or More Promotions (minimum 40 annually)

·         $25 Production Charge for Pre-Recorded Promotions



*3.      **TRAFFIC & WEATHER SPONSOR*
$100.00 per week for sponsoring the weather forecast broadcast twice per
hour during our drive-time shows, Monday-Friday 6am-10am and 4pm-7pm. There
is no discount for extended sponsorship.

4.      *EVENT SPONSORS*
Help WCAA-LPFM raise funds by sponsoring an event. Your donation will
assist in defraying the costs of putting on our regular fundraisers and
your company will be highlighted for it. Funds will go towards venue
rentals, promotional material printing, securing acts, etc. Your company
will be highlighted in promotional materials (printed and electronic) and
will be honored at the events by our hosts.

·         $100 - Minimum Donation

5.
*PERSONAL ANNOUNCEMENTS *Are individuals sponsoring personal announcements
Birth/Death Notices, Birthdays, Anniversaries, Retirements.

·         $10 for a 2x Promotion



6.      *WEBSITE SPONSORS*
Highlight your company or organization on our website.

·         $50 Month

·         $35 Month with On-Air Promotions




********************************
Musa Zwana
518-365-4228
www.wcaa1073.org
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