[grc] How Do We Come Up with Underwriting Rates?

[M. John Huotari]

My question is do you do contracts?  Between our LP FCC license process and 501(c)3 designation, are we wrong in interpreting the rules that we are not supposed to do quid-pro-quo contracts?  We are struggling with the wording of agreements with sponsors.  We should not write contracts in the legal sense…what do you think?  Technically we should not even have rate sheets, even though the non-profit industry uses them.  

If anyone has advice on this, we would appreciate it.  We are doing some scripts and underwriting for programming where we talk about a financial donation with the sponsor…but do we use contract language (which I think is inappropriate) or do we just write and agree to an appreciation letter for someone’s donation and say we would like to mention your name as a sponsor/underwriter for this series of programs?  It’s really a process in the industry where the FCC looks away a bit, don’t ya’ think?



> On Apr 19, 2016, at 12:47 PM, Musa Zwana via grc <grc at maillist.peak.org> wrote:
> 
> Greetings. I am in Albany, NY and we are trying to figure out appropriate
> rates for underwriting. Was wondering if anyone on the list would mind
> sharing (with all of us) what your rates and demographics are in an effort
> to see what and how to out our rates together.
> 
> I am also including what we have started with for a rate sheet and our 1st
> Media Kit:
> 
> *RATES FOR WCAA-LPFM PROGRAMMING*
> 
> *Rates may vary for Non-WCAA-LPFM Programming*
> 
> 
> 
> 1.      *SPONSORS *
> Are individuals, organization or other entities who donate for a specific
> event or short time period (1-3 times annually).
> 
> ·         $60 for a 1x Promotion
> 
> ·         $40 per Promotion for 2-9 Promotions
> 
> ·         $35 per Promotion for 10 or More Promotions
> 
> ·         $25 Production Charge for Pre-Recorded Promotions
> 
> 
> 
> 2.      *UNDERWRITERS*
> Are individuals, organization or other entities who donate on an ongoing
> basis
> (4 times or more a year).
> 
> ·         $50 for a 1x Promotion (minimum 4 annually)
> 
> ·         $30 per Promotion for 2-9 Promotions (minimum 8 annually)
> 
> ·         $20 per Promotion for 10 or More Promotions (minimum 40 annually)
> 
> ·         $25 Production Charge for Pre-Recorded Promotions
> 
> 
> 
> *3.      **TRAFFIC & WEATHER SPONSOR*
> $100.00 per week for sponsoring the weather forecast broadcast twice per
> hour during our drive-time shows, Monday-Friday 6am-10am and 4pm-7pm. There
> is no discount for extended sponsorship.
> 
> 4.      *EVENT SPONSORS*
> Help WCAA-LPFM raise funds by sponsoring an event. Your donation will
> assist in defraying the costs of putting on our regular fundraisers and
> your company will be highlighted for it. Funds will go towards venue
> rentals, promotional material printing, securing acts, etc. Your company
> will be highlighted in promotional materials (printed and electronic) and
> will be honored at the events by our hosts.
> 
> ·         $100 - Minimum Donation
> 
> 5.
> *PERSONAL ANNOUNCEMENTS *Are individuals sponsoring personal announcements
> Birth/Death Notices, Birthdays, Anniversaries, Retirements.
> 
> ·         $10 for a 2x Promotion
> 
> 
> 
> 6.      *WEBSITE SPONSORS*
> Highlight your company or organization on our website.
> 
> ·         $50 Month
> 
> ·         $35 Month with On-Air Promotions
> 
> 
> 
> 
> ********************************
> Musa Zwana
> 518-365-4228
> www.wcaa1073.org
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