[grc] the Audiogram Generator

[Brian Shiratsuki]

...The power of a movie trailer or TV promo is clear. These videos (if
well done) can make or break a project. A great trailer gets people’s
butts in those $14 movie theater seats. In my business, the project
isn’t visual — it’s a highly produced piece of audio, whether a
10-minute news feature or a 60-minute podcast. Audio’s version of
“butts in seats” is a listen. Getting people excited about listening
on social media is hard when there isn’t a technical solution for
sampling a piece of content. You can’t upload an mp3 to Facebook,
Twitter or Instagram. And the thing with audio is— it’s invisible.

Social platforms often work against our audio content even when we
share it as a link to our website. It’s no secret that these platforms
employ algorithms that give special treatment to native video content.
Native, meaning uploaded directly onto a platform, no links needed.
I’m not blaming them; social platform execs have the same desire most
marketers have, to keep people on platform. It’s not surprising when
many suppress posts (like links) that take users away from their news
feeds and favor posts (like videos) that keep users onsite.

So where does this leave us?...

<https://medium.com/@WNYC/socialaudio-e648e8a5f2e9>