[grc] the Audiogram Generator

[David Goodman]

Brian, thanks for sharing this. How to make audio "viral" is our
mini-Manhattan Project (without the big $$ and things that go boom, of
course). Looking forward to learning how to use Audiogram and props to WNYC
for deciding to participate in the "radical inclusion" movement (as my
friend and social entrepreneur Robbie Samuels calls it)

cheers,
dg


On Tue, Aug 2, 2016 at 2:25 PM, Brian Shiratsuki via grc <
grc at maillist.peak.org> wrote:

> ...The power of a movie trailer or TV promo is clear. These videos (if
> well done) can make or break a project. A great trailer gets people’s
> butts in those $14 movie theater seats. In my business, the project
> isn’t visual — it’s a highly produced piece of audio, whether a
> 10-minute news feature or a 60-minute podcast. Audio’s version of
> “butts in seats” is a listen. Getting people excited about listening
> on social media is hard when there isn’t a technical solution for
> sampling a piece of content. You can’t upload an mp3 to Facebook,
> Twitter or Instagram. And the thing with audio is— it’s invisible.
>
> Social platforms often work against our audio content even when we
> share it as a link to our website. It’s no secret that these platforms
> employ algorithms that give special treatment to native video content.
> Native, meaning uploaded directly onto a platform, no links needed.
> I’m not blaming them; social platform execs have the same desire most
> marketers have, to keep people on platform. It’s not surprising when
> many suppress posts (like links) that take users away from their news
> feeds and favor posts (like videos) that keep users onsite.
>
> So where does this leave us?...
>
> <https://medium.com/@WNYC/socialaudio-e648e8a5f2e9>
>
>
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