[grc] Is this underwriting message compliant

[Frieda Werden]

Unless the rules have changed, which they may have, since I last worked
with this in the 90s, there is also a ban on calls to action.  Hence, Come
on in! Would be noncompliant.  Stick to factual.  I think there may be a
gray area if there is a company slogan, since I have heard what sounded to
me noncompliant underwriting on big NPR stations,  but I would recommend
drawing a firm line.  It is common to give a phone nimber or address.  I
also think your station should have a strict policy on length.  Possibly
there is a legal limit, but I do nit know that.  NFCB should know.

On Tue, Jun 20, 2017 at 6:08 AM Mary Francis via grc <grc at maillist.peak.org>
wrote:

> KVOY Community Radio has proposed this info for a potential underwriter.
>
>
> *This hour of "Democracy Now!", a real investigative news program, was
> brought to you by Home Creation, a locally owned Oklahoma home builder,
> located in _______?_________  We have been **creating custom homes and
> ___?_____ since 19__?__. *
> *Come in for a consultation at _______ , or visit our website at w w w dot
> home creations dot c o m  to get directions to our latest community of fine
> homes or see our floor plans. We have a wide variety of price ranges that
> will fit your budget.*
> *Home Creations has communities located in ____________________** & more.*
> *Home Creations will help you find the Home you've dreamed about. C*
> *all ________ or in Tulsa, call __________. (Add a slogan if you have one.)
> Or signature music.*
>
> *​Actually, the above would be rather long, but we want you to see what
> kinds of statements you could make. Usually an underwriting message is 15
> seconds or even less.*
>
>
> *You may not make comparative ​statements, such as "we will beat our
> competitors prices", or "Home Creations is the best builder in Oklahoma",
> etc. *
>
> Should we make changes? Is there a standard message?
>
> This underwriter has sent us the following message:
>
> ...Program name....is brought to you by Home Creations. Located in the
> Oklahoma City and Tulsa metro areas and Chickasha, Home Creations has
> provided thousands of Oklahomans with high-quality homes at an incredible
> value since 1981. Visit w w w dot home creations dot c o m to find your
> dream home today.
>
> We are new and inexperienced, so just want to be sure we are giving correct
> advice and being FCC compliant.
>
> MaryFrancis
>
> *– *
>
>
>
>
> *Mary Francis, Voices of Oklahoma President NUUF Radio - KVOY.org
> <http://kvoy.org/> Web Magazine - voicesofOK.org <http://voicesofok.org/>*
>
> *​KVOY Community Radio, 104.5 FM​*
>
>
> *PO Box 722635Norman, OK 73072c. 405 474-0695*
>
>
> ~~~A Community Radio Project made possible in part
> by a generous grant from the
> *Unitarian* *Universalist* *Fund* *for* *Social*
> *Responsibility*
>
>
> *... and YOU!      *
>
>
>
>
>
> <
> https://www.avast.com/sig-email?utm_medium=email&utm_source=link&utm_campaign=sig-email&utm_content=webmail&utm_term=icon
> >
> Virus-free.
> www.avast.com
> <
> https://www.avast.com/sig-email?utm_medium=email&utm_source=link&utm_campaign=sig-email&utm_content=webmail&utm_term=link
> >
> <#DAB4FAD8-2DD7-40BB-A1B8-4E2AA1F9FDF2>
> _______________________________________________
> grc mailing list
> grc at maillist.peak.org
> http://maillist.peak.org/mailman/listinfo/grc
>
-- 
Frieda Werden, Series Producer
WINGS: Women's International News Gathering Service www.wings.org