[grc] Is this underwriting message compliant

Tue Jun 20 11:48:20 PDT 2017

Hi Mary,

    For many reasons (see a few of them below), I would recommend this
version:

This hour of Democracy Now! receives support from Home Creations, an
Oklahoma based home builder located in ______________, creating custom
homes since 19__. Consultations and more information available on-line at
HomeCeartions.com.

    The original message is too long to fit into a 15 second spot.
Without rushing, read the above aloud and time yourself.  This is just
about right for 15 seconds.

    Another difficulty with overly long messages is that the core
information tends to become lost.  What you want the listener to
remember are three important points:

1. Who it is that is supporting their favorite programming.

2. What it is that they offer.

3. How to get in touch with them

    I would leave off the "w w w dot" on the URL.  It takes up time, it is
unnecessary to type it in to your browser, and it is inferred when you
state that the contact is "on-line".  Also "visit our website at" is a
call to action.  "More information available on-line at
HomeCeartions.com" achieves the same purpose without that specific
conflict.

    A last couple of points.  The FCC restricts nonprofits from running
advertising.  So, a slogan can be allowed as long as it is not
coercive or a call to action, and it is demonstrable that this is a
longstanding slogan of the underwriter.  I would avoid using a music
bed.  While not specifically prohibited, that is one of the easiest
ways to make your announcement sound exactly like an advertisement.
And commercial advertising is precisely one of the things that your
listeners are tuning in to your station to avoid.

    Keep The Beat Alive!

        - Michael
    KYRS Underwriting Coordinator
    509.624.7573 cell
    509.209.2429 office

You can have announcements on Spokane's favorite community radio station
and raise awareness about your business.  Announcements on KYRS are easy
to set up.  Just call 509.624.7573 to get started.

KYRS Thin Air Community Radio
Medical Lake-Spokane  88.1 & 92.3FM
KYRS.org

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On Tue, June 20, 2017 6:07 am, Mary Francis via grc wrote:
> KVOY Community Radio has proposed this info for a potential underwriter.
>
>
> *This hour of "Democracy Now!", a real investigative news program, was
> brought to you by Home Creation, a locally owned Oklahoma home builder,
> located in _______?_________  We have been **creating custom homes and
> ___?_____ since 19__?__. *
> *Come in for a consultation at _______ , or visit our website at w w w dot
> home creations dot c o m  to get directions to our latest community of
> fine
> homes or see our floor plans. We have a wide variety of price ranges that
> will fit your budget.*
> *Home Creations has communities located in ____________________** & more.*
> *Home Creations will help you find the Home you've dreamed about. C*
> *all ________ or in Tulsa, call __________. (Add a slogan if you have
> one.)
> Or signature music.*
>
> *â€‹Actually, the above would be rather long, but we want you to see what
> kinds of statements you could make. Usually an underwriting message is 15
> seconds or even less.*
>
>
> *You may not make comparative â€‹statements, such as "we will beat our
> competitors prices", or "Home Creations is the best builder in Oklahoma",
> etc. *
>
> Should we make changes? Is there a standard message?
>
> This underwriter has sent us the following message:
>
> ...Program name....is brought to you by Home Creations. Located in the
> Oklahoma City and Tulsa metro areas and Chickasha, Home Creations has
> provided thousands of Oklahomans with high-quality homes at an incredible
> value since 1981. Visit w w w dot home creations dot c o m to find your
> dream home today.
>
> We are new and inexperienced, so just want to be sure we are giving
> correct
> advice and being FCC compliant.
>
> MaryFrancis
>
> *â€“ *
>
>
>
>
> *Mary Francis, Voices of Oklahoma President NUUF Radio - KVOY.org
> <http://kvoy.org/> Web Magazine - voicesofOK.org <http://voicesofok.org/>*
>
> *â€‹KVOY Community Radio, 104.5 FMâ€‹*
>
>
> *PO Box 722635Norman, OK 73072c. 405 474-0695*
>
>
> ~~~A Community Radio Project made possible in part
> by a generous grant from the
> *Unitarian* *Universalist* *Fund* *for* *Social*
> *Responsibility*
>
>
> *... and YOU!      *
>
>
>
>
>
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