[grc] Help with finding 3rd party for station reach and audience demographic

[George Koster]

Many thanks Kenya for both your great insights and adding me to the LPFM Solidarity group FB Group



On Mar 8, 2021, at 3:31 PM, kenya <kenyalewis at gmail.com<mailto:kenyalewis at gmail.com>> wrote:

Hi George—

You've reached the list for the Grassroots Radio Coalition. (We also just added you to the LPFM Solidarity group. Please review the rules and past posts as you get familiar with the group and discover how you can contribute.)

I think your station is in a timeshare with KXSF. I'd guess your online numbers (which were in the dozens last I heard) are going to be larger than the number of terrestrial listeners, based on what I recollect about your coverage. You can try Arbitron, but it will be expensive. You may be able to extrapolate by speaking to your engineer to discuss the coverage area and factor in with SF population data. (For example, there's only about 4% of African American people in SF. They live largely outside your coverage area, etc.)

Best,
Kenya





On Mon, Mar 8, 2021 at 2:46 PM George Koster via grc <grc at maillist.peak.org<mailto:grc at maillist.peak.org>> wrote:
Hello Betty:

I'm hoping you can direct me to where I could find a third-party service to help us with developing a report on the reach and demographics of the listeners of our radio station KSFP.

I’m trying to put together a cost estimate to have a 3rd party vendor provide a report on the number of listeners of KSFP via broadcast and the demographic make-up of the listeners

Thanks in advance Betty and the Grassroots Radio email list serve  for your help

George Koster
Volunteer
KSFP
Producer | Development | Marketing
650-248-8100
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