[grc] Help with finding 3rd party for station reach and audience demographic

[Jeff Shaw]

George & Kenya:  I can get 102.5 in the east bay.    Comes in best in a 
car, and not the greatest signal, but it is there, so I'm sure there are 
listeners.    I just checked and heard someone talking about books.  I'm 
not sure about coverage in SF itself due to some of the hills, but 
thought I'd provide this feedback.

Regarding audience statistics:  number of individual donations, surveys, 
online comments, streaming and on-demand content analytics (as Kenya 
mentioned) other kinds of community engagement measurements, potential 
audience is what we've used.


On 3/9/21 1:16 PM, George Koster via grc wrote:
> Many thanks Kenya for both your great insights and adding me to the LPFM Solidarity group FB Group
>
>
>
> On Mar 8, 2021, at 3:31 PM, kenya <kenyalewis at gmail.com<mailto:kenyalewis at gmail.com>> wrote:
>
> Hi George—
>
> You've reached the list for the Grassroots Radio Coalition. (We also just added you to the LPFM Solidarity group. Please review the rules and past posts as you get familiar with the group and discover how you can contribute.)
>
> I think your station is in a timeshare with KXSF. I'd guess your online numbers (which were in the dozens last I heard) are going to be larger than the number of terrestrial listeners, based on what I recollect about your coverage. You can try Arbitron, but it will be expensive. You may be able to extrapolate by speaking to your engineer to discuss the coverage area and factor in with SF population data. (For example, there's only about 4% of African American people in SF. They live largely outside your coverage area, etc.)
>
> Best,
> Kenya
>
>
>
>
>
> On Mon, Mar 8, 2021 at 2:46 PM George Koster via grc <grc at maillist.peak.org<mailto:grc at maillist.peak.org>> wrote:
> Hello Betty:
>
> I'm hoping you can direct me to where I could find a third-party service to help us with developing a report on the reach and demographics of the listeners of our radio station KSFP.
>
> I’m trying to put together a cost estimate to have a 3rd party vendor provide a report on the number of listeners of KSFP via broadcast and the demographic make-up of the listeners
>
> Thanks in advance Betty and the Grassroots Radio email list serve  for your help
>
> George Koster
> Volunteer
> KSFP
> Producer | Development | Marketing
> 650-248-8100
> george at georgekoster.com<mailto:george at georgekoster.com><mailto:george at georgekoster.com<mailto:george at georgekoster.com>>
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>
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